What is SEO & How it Can Benefit Your Facebook chat bot Business

What is Search Engine Optimization?
Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company's website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.

As a marketing strategy for increasing site's relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that refers to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all credible SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out effectively.

Search Engine Optimization as a Marketing Strategy for facebook chat bot  Businesses
So how should facebook chat bot businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increases the number of searchers who will visit your site.
A successful online marketing campaign for facebook chat bot may usually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and persuade site visitors take action either through enquiries or online sales, setting up analytic programs to allow site owners to measure their successes and improving a site's conversion rate.

Benefits of SEO for facebook chat bot Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:
o Get more targeted traffic. SEO can increase the number of visitors to your facebook chat bot site who are actively searching for your product or service.
o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.
o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.
o Higher sales. As SEO brings you targeted traffic for your facebook chat bot website, it can mean increased sales of your product or service.
o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.
o More value for dollars. Once your facebook chat bot company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.
However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site...

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts - White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines' guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy - they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google's database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research - The Key Factor to Successful SEO Implementation
Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages - the model of the car and company name in their commercials will stick in viewers' minds, who might remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers might not know that your company offers a particular product or service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time might not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of searchers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of searchers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company's brand awareness? If your company's website is not listed at the top of search results, they will not see your company as a "big brand" in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.
So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: "Too Hot Keywords", "Just Right Keywords", and "Too Cold Keywords". Too Hot keywords are single word search terms like "Aircon" and "Translation" which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: Aircon Servicing, Translation Agency Singapore") By optimizing those "Just Right" keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords for your facebook chat bot website is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?
SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your facebook chat bot website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

What To Look For In An SEO Provider facebook chat bot companies

Many facebook chat bot companies new to online business will have started with a small or budget website to establish an online presence for their business.

With online retail growing six times faster than high street sales, and with a projected turnover of £37 billion by 2014, businesses are seeing massive online potential. This growth has encouraged many small business owners to establish a website online and invest in promoting that method of retail.
One very efficient and increasingly popular method of achieving this is through the website promotion technique of Search Engine Optimisation.

In its simplest terms, SEO is the process of getting a website to appear at the top of the results when someone enters your target phrases for facebook chat bot. SEO would be able to raise your website in the rankings for relevant terms, so if you are selling facebook chat bot your site would appear when users search for ' facebook chat bot' in Google. With numerous search engine optimisation agencies and consultants available to businesses, here are some guides to help you pick the best one for you.
Keyword Analysis

One of the most important aspects of SEO is getting quality keyword analysis performed for your website for facebook chat bot. These are the basis of any successful campaign, and will make the difference between increasing traffic by 1,000 visitors to increasing traffic by 10,000 visitors. A suitable SEO consultant will be able to give you good details on their methods of keyword research, this is vital as a problem with keyword targeting is not easy to correct and cost a lot in time and money. It is always advisable to get the SEO firm to propose the target keywords, and once agreed this will form the basis for the optimisation campaign Recent studies into small business SEO in facebook chat bot has proven that many firms are optimising towards these redundant keywords, also known as 'token keywords'. This can occur when you are optimising a relatively small website for broad terms such as 'dresses', or can be encountered when optimising for keywords that no one uses. It is likely that the webmaster will see much benefit if the SEO company has employed any of these methods.

Keyword analysis is essential for any successful optimisation campaign, and keywords should always be agreed by both parties before the work commences.

Auto Submit
When searching for the correct SEO company for your business you will need to get information on what you will receive. The majority of packages are made up of link building and a website overhaul. One way companies are seeking to maximise their profits is by automating some of this solution. Automating these aspects of search engine optimisation tends to produce low quality outputs and this reflects badly on the overall optimisation of the website. A commonly used automated solution which is often advertised is 'Search Engine Submission' where they will automatically submit your website to x amount of search engines. Now this obviously sounds appealing as the more ways to find your website, the better, however it is not a benefit at all really. Most websites will be indexed by Google anyway. We always recommend focusing your efforts on Google as if you succeed there then you will most likely succeed elsewhere too.

You should always be cautious with companies that offer auto-submissions, this practice is easily detectable from Google and can get a website penalised.
Relevant Linking

This can be one of the most important factors in a successful SEO campaign, and is a great point of questioning for a potential SEO provider. When link building, relevancy is a very important factor as it displays quality amongst any competition. For example if your gardening website had links from Ryobi and Hayter, then you are likely to outperform a competitor that has links from overseas or unrelated websites. When link building for a clients website, search engine optimisation consultants should always seek high quality relevant inbound links as lots of low quality links can be seen as spam.

When looking for your SEO consultant then always ask to see a sample of pages where your link may end up and stay clear if they look like useless spam websites.
Expensive or Affordable?

Working with many SEO Consultants, Agencies and Firms in the UK and the US has taught us one important thing, you do not always get what you pay for. It has often been stated that with search engine optimisation, you get a quality service if you are willing to pay for it. However when it gets down to actually questioning the service and what you receive you start to pick up on who knows what they are talking about and who is just a salesman.

Ideally you should always speak to the person who is carrying out the work for you and ask them the questions directly. Often questions pitched to a salesman would be returned with confusing and vague answers which showed they did not know the full details of what they were selling. You can always throw in a few tough questions to ensure they are knowledgable. One popular one we came across was to ask for an explanation of Google Places Optimisation and how they achieved this. Many answers we received were vague and confusing. We had an outstanding number of top seo companies who were not able to clearly explain this, or even knew the answer themselves.

Using this guide you can be sure to find someone suitable for your website optimisation, whether it is SEO Singapore or nationwide. There are many quality SEO consultants out there so do not be put off by the few cowboys.


Just make sure you ask lots of questions, get testimonials and proof of past work that has been completed by them.

How SEO Companies Make Thousands But Do Nothing At All

The truth about most SEO companies is that they do nothing for a website. They often do nothing because they can get away with doing nothing. This is an unfortunate truth, but as real a truth as any truth. There are plenty of search engine optimization companies that will do nothing and will never try to help a business get ranked higher on the search engines other than the initial on page SEO.

Most companies only do on-page SEO. Why? It is because on page, SEO only has to be done once, and then it can stay on the site. This means that most SEO companies are charging a fee to maintain work that may have been done months or years ago. This is a bad situation for any company because the SEO company is charging money for work that is not happening.

Why is this happening? Most of the people who say they are SEO experts are not really SEO experts. They are usually designers who learn that they can make more money by saying they know SEO. However, they only know on-page SEO because that is what they know how to do. It makes sense in the context of what they do. Therefore, they never dig deeper into the complexities of off page SEO.

However, this is no excuse for larger SEO companies who charge thousands of dollars each month. Many of these sites do not do on page SEO for their clients because, "that would cost more money." When, in actuality, they are already (the client) paying the SEO company a large sum every month for no work.

The larger SEO companies can get away with this because the website owners do not understand SEO therefore they have no basis to compare the SEO effort against at all. This means that the website owners are in the dark and the SEO companies take advantage of this fact. They even convince their clients that they should be happy with this situation.

The way they keep their clients is that the client does not lose ranking, however, they also do not again any ranking at all either. They just stay in the same spot and they pay for that spot whether or not any work has occurred (on page or off page).

Therefore, the smartest thing for a person or business to do is to educate himself or herself about the process of SEO to see if the company is actually doing anything for them. A company that is smart knows that a company can easily trick them because they know nothing about the process of SEO. One of the great problems with SEO is that fact. It is too hard to tell who is good and who is not good because the methods of SEO are not widely known. Therefore, a person who wants to have a great SEO provider must have some SEO knowledge his or herself. If they do not have this knowledge, then they can expect to lose money and receive no value in return.

Tips for Finding the Right SEO Company

The right search engine optimization company is one that can help your website achieve high visibility in leading search engines such as Google. It should be able to ensure you effective SEO content writing services. The tips given below will help you choose the right SEO partner:

Find a company that has solid industry experience: Get a list of companies and identify one that has been in the industry for many years. It should have provided successful SEO services to clients and helped their websites achieve and maintain a high rank in search engine results pages.

Interact with the company's present clients: Interaction with the clients of your preferred internet marketing company helps you get an idea about how the company works and their relation with clients. Analyze the change in the clients' position, and improvement in their rankings. Established SEO firms will have customer testimonials on their website, which will help you learn more about the company and its services.

Find out what services your SEO firm can provide: A professional SEO firm will be willing to explain what they can do for you and what results you can expect. You need to associate with a company that can provide the kind of services you are looking for.

Ensure that the firm has qualified and experienced SEO professionals: Always go for an SEO company that has relevant experience in the SEO field. Make sure that the company has a team of skilled SEO experts, who can provide you the best SEO content development service as well as formulate effective SEO strategies.

Methods they use: A reputable firm will mention in its website, the various effective, white hat search engine optimization methods they implement to achieve high search engine ranking for clients. This will help you analyze the effectiveness of the methods they use.

Look for competitive pricing: Reputable companies usually ensure competitive pricing for their services, with no compromise in the quality of work delivered.

Services that a Professional SEO Company Can Offer

An established SEO company offers services that include on-page and off-page optimization techniques such as:

Keyword analysis
SEO content development
Link building
Blogging
Video marketing
Conversion optimization
Pay per click campaign
Directory submission services
Social media optimization and much more
The right SEO Company can take your business to new heights with innovative SEO strategies and solutions. Consider the above tips when you plan to hire an outsourcing firm to meet your search engine optimization requirements.

Choosing the Right SEO Company for Good SEO Results

SEO Company - Authentic Solution to Enhance Online Business

The role of an SEO company is very important when it comes to promoting your online business. According to current day trends in internet marketing, it is essential to choose the right SEO service provider for good results. Some common responsibilities of an SEO company include website design, creation of back links, content writing, website optimization, directory submissions, video creation, press releases, blog posts, selection of suitable keywords, and much more.

How to Identify a Professional SEO Firm?

A professional SEO company is capable of delivering the best results to satisfy the requirements of clients. By availing of the services of professionals in the SEO field, you can enhance your website rankings and online presence. SEO experts are well-versed in the latest techniques that will help in achieving high ranks for your website in search engine result pages.

Certain things are to be confirmed before signing a contract with an SEO company.

Credibility - Check the authenticity of the SEO firm. Ensure that it can deliver quality SEO services in accordance with your demands.
Experience - Experience in the field always matters with regard to delivering quality output without errors. Do background research about the firm to ensure its consistency, reliability and confidentiality.
Affordable solutions - Compare the price tags of different SEO companies to select an affordable, professional SEO company.
SEO techniques - A professional SEO firm implements the latest SEO strategies to bring about optimum results for client websites.
Expert workforce - Eminent and experienced team of employees are the backbone the company. They are dedicated to performing various tasks accurately and consistently to satisfy the website requirements and goals. They often focus on creating brand awareness and enhance your online revenue by placing your website in top positions in search engines.
Customer relationship - A professional SEO service provider always give preference to customer care and round the clock customer support. They also keep in contact with you to inform about SEO developments and current market trends.
Client testimonials/feedback - Portfolios of clients help to identify the best service provider out of many. Also, check the authenticity of feedbacks and testimonials posted on the website.
High profile client list - Evaluate the success stories of previous projects for well-known clients. Analyze the procedures involved in completing a particular project.
Seek the advice of business partners or relatives- Talk with people who have already used search engine optimization services to make an informed decision.
Relevance of an SEO company

You must clearly set your goals about search engine optimization services to improve website traffic and search engine rankings. SEO services help to integrate your website with social networking sites for international brand recognition to generate leads and increase online sales. Hence take enough time and choose the right SEO Company for good SEO results that will fuel the business growth in the long-run and help avoid wastage of money and time.

Great Flyer Designs Are A Must For All Nightclubs, Promoters, Music Artists and Businesses

Many people make the mistake of trying to go with the cheapest designer they can find. It's a costly mistake as many times they end up also paying for a second design by a higher quality designer or they end up losing revenue because their results are much lower than they could have been with a higher quality design.

The saying in Spanish "lo barato costa mas" translates as "cheap things cost more" or "being cheap costs you more" and often it is true as you end up paying more in the end replacing poor quality stuff with higher quality stuff when you could have just bought higher quality in the first place.

If you are running a nightclub or promoting for a nightclub or an event a strong, professional design is always a must. There is no point handing out 5000 flyers if they are not professionally designed. Your results and your return on investment will be much greater with a stunning and captivating flyer design than they will be if you use a mediocre flyer design. The same goes for Album cover designs and mixtape cover designs. It's definitely a lot easier to sell a CD in the stores and on the streets when you have a high quality cover design. Just as it is much easier to get patrons to go to your rave, nightclub or event if you have a high quality flyer design.

Why Price Shouldn't Be Your Deciding Factor in Choosing a Flyer Designer

There are many reasons why price shouldn't be your deciding factor in choosing a designer to create your flyers. For one, not all designs are of the same quality. Some require much more skill and time and are worth more as they will return you much greater dividends in the end. A bad design will cost you much more in the long run as you will experience lesser returns and have much smaller event turn outs than you would like. As a promoter this could cost you your night as the club will probably want to switch to a more professional promoter that produces better results for their nightclub. As a nightclub manager this could cost you your job. Finally as a nightclub owner this could just very well cost you your nightclub. Obviously in contrast, a good design will help bring in more revenue and definitely be worth the extra investment in the long run.

You should ultimately go with the best designer you can afford as many times the cheaper ones fail to produce a satisfactory design within your time constraints. As a premium flyer design company many times we are called second, after another designer has already either missed the deadline on a design or simply has created something too hideous for the client to feel comfortable using. They then come to us or another quality design company asking "how quickly" can the company turn around a quality design and stating that they "don't feel like the other designer will ever produce anything worthy of printing" Quality designers usually knock out the design same day, next day, or within two days and the customers are always extremely happy with the final flyer designs.

So basically in the end by trying to go with the cheaper designers they end up paying both the cheaper designer $50-100 for a design they will never use, then also paying a quality design company an additional $150-600 for the designs they are happy to use. Might as well have started with the quality designer and saved money, time and aggravation.

Quality Flyer Designs Reflect The Expected Quality of The Events They Are Promoting

The expected quality of your event should be reflected in the flyer design you use to promote the event. If you use anything less people will expect your event to also be of lesser quality and end up not going. Make sure your events get the full benefit of your promotional efforts by starting with the highest quality designs you can afford.

The More Quantity the Higher Your Quality Needs to Be

Another set of factors are the amount of information you are trying to portray on your flyer or brochure and the amount of flyers you intend on handing out. The more information you have on the flyer the better your designer will have to be to organize it all. It must be organized in an eye pleasing, orderly fashion that still makes sure the most important factors stand out. It must be organized well, just in case a person only wants to glance at the flyer, rather than read the whole thing.

Why You Need To Understand SEO Keywords

A major topic on the internet is about understanding SEO keywords.

First - What is SEO? It means Search Engine Optimisation (if you are English! or Optimization if you are American!)

Understanding SEO Keywords - in 3 Parts

SEO Keywords - Part 1 - Using The right Keywords is crucial to your success. If you don't use the right ones - you may as well forget it and do something else!

- Buyer Keywords - these are very specific, belonging to a niche market, and the prospect is already a buyer - for example Dyson Animal Model No xxx

- Traffic Keywords - this is more about volume of traffic - example the current news, popular items such as cat food, dog food, latest diet etc It's what people are talking about Now

Understanding SEO Keywords - Part 2 Using website content on your blog -

- title tages, meta descriptions, your own content

Understanding SEO Keywords - Part 3 Get links from other websites -

- the more the better

- use relevant anchor text

Understanding SEO Keywords - Money Keywords - Keywords that are very specific eg Royal Canine Dog food or Dyson Vacuum product No Fxxxxxx. These are people who are searching for a specific item and therefor are specifically interested in that product. Already buyers or very interested in a little more information before becoming a buyer.

- SEO Network Marketing or Direct Sales keywords - affiliate products for example - undertaking reviews on these - companies such as MLSP, MLMLSP, Network Marketing companies, MLM companies - do reviews of these companies. People looking for these are also usually buyers. A word of warning - don't write anything other than positive! You don't need the comeback of anything else!

- SEO Traffic Keywords - a lot of traffic can be generated by these words but they are not necessarily buyers - just looking for something that may relate annually or periodically like a sale such as Black Friday Discounts if you are in the US. Good volume is here - so use banner ads that can lead to your capture pages. The sheer volume can lead to some buyers.

SEO Keyword Searching

- look for low competition keywords

- search volume has to be above 1000 per month or it really is not worth the effort

Use long-tailed keywords which are using more than 2 words in a phrase - looking/using more than 3 in phrase is better. Also look for less than 100 backlinks pointing to that keyword. There are companies that offer the software to do this for you.

Check for the authority ranking of the sites in competition eg PR 1,2,3 or 4 upwards. 1 - the lowest ranking and upwards. The higher the PR rating the more weight that is given to the site. 5 is good - Google will rank you. On the competition - check the volume of traffic and the number of backlinks and the authority of the sites. Be forearmed!!

This is impossible to undertake manually! It would and does take forever! There are companies out there that specialise in doing this for you - paid options but worth it. Such as Market Samurai but also use Google Keyword - free.

Understanding SEO Keywords - Writing Blog Content Writing blog content on keywords - whether you choose to write on an MLM leader, guru or affiliates of an MLM or Direct Sales company:

- Don't write negative reviews - or use the words such as 'scam', 'fake' etc. Write neutral or positive content. Controversial is OK if you are prepared for what it may bring!

- Always be positive

- Don't P.. O.. anyone!

- Don't bash leaders or companies

- Write helpful Reviews

Firstly and most importantly, I am passionate about people. I am passionate about their health at all levels - as a Naturopath of 12 years I have understood that what makes us the sickest is our view of the world and ourselves. Today I use methods to teach how to find success in all levels of our lives - physical, mental and financial. If you believe in yourself - you will take care of yourself. If you believe in your power to be successful - you will be successful. If you have the physical energy - you will have the drive. It is all linked and it starts with the most important factor of them all - YOU!

The training you receive is the best gift to move forward - having a mentor in all areas of one's life makes all the difference - knowing that person has achieved it and done it all before engenders the trust that they can show you the way also.

SEO Keyword Research: Four Golden Rules To Do Keyword Research

When you're posting on purpose of profit, it's mandatory to know how SEO keyword research works before you begin...

4 Golden Rules for SEO Keyword Research...

First Golden Rule... Relevancy

Your keyword phrase must be relevant to what the person is searching for. The Google search engines make sure that people don't search for one thing and wind up with a completely different subject.

Therefore, whatever it is that your blog post or article is about must include the keyword phrase throughout the content, and you also need to be mindful of phrase to broad ratio. SEO Keyword research software will search for a phrase to broad ratio of 15%. This means that, while you might think that the phase "trainer dog" might be an untapped niche, in reality, most people are entering "dog trainer", not "trainer dog".

Second Golden Rule... Traffic

The amount of traffic you are subject to get can be determined by going to the free Google external keyword research tool, "adwords.google.com". This will give you a basic summary of how many people would be searching for your specified keyword phrase on a monthly basis.

There are some things you may want to change in this search field so as to not wind up wasting your time with the wrong keyword phrase. Change your settings to "exact match" (to avoid the phrase to broad mistake), greater than 100 local searches globally, and set for global search (assuming you want to market to a worldwide industry.)

Third Golden Rule... Competition

Competition is the main reason why so many internet marketers fail. You are able to detect the "ball park" competition you'll be up against on the free Google "external keyword research tool".

Be careful not to go up against a strong competitor!!

The free Google tool will tell you whether the competition is low, medium, or high. However, it does not tell you how strong your competition is. In other words, high competition means there are several people competing for that same phrase, but whether they are beatable according to standards, is something you need extensive software for.

Unfortunately, the free Google external keyword research tool will not tell you this. However, there are ways around this.

Here's how to use free available tools for SEO Keyword Research...

SEO Quake will help you find out about the strength of your competition. This is a free plugin that will give you the indication of your competition. You can download it for free, and then, for any site you examine, it will give you the page rank (PR), number of links pointing to the website, and the Axela score. The higher the PR, the stronger your competition, and the lower the Alexa, the stronger your competition.

The last SEO keyword research golden rule... Commerciality

That is, what is the probability that when people see your post they will be likely to buy something?

Only the right keywords target people who are ready to buy...

You can invest in keyword research analysis software for this information; or you can simply find this out through trial and error.

I like to combine my blog posts with article marketing, and check my performance within the article directory software. And this tells me who might be interested in which keyword phrases. Of course, Google ranks according to relevancy and popularity, so being popular is a big deal on the internet.

If you choose to do keyword research without purchasing any SEO keyword research tools, then I strongly advise putting your blog post into an article directory that will advise you for free which posts are drawing the most attention, and which posts have the highest CTR (click-through-rate). From there, you can simply figure out what ad copy sells best on your titles and resource box, and tweak your future posts accordingly.

SEO keyword research, like any form of internet marketing, demands a bit of a learning curve. You will definitely want to get as much internet marketing training as possible. And, there's no better place to start with this than the Empower Network blogging system. Here, you can learn about how to construct the best ad copy, what the best "SEO keyword research" tools are, and how to use the free keyword research tool, "adwords.google.com".

SEO Keywords in Article Marketing and SEO - Why Keyword Targeting Doesn't Work

Ok, that's a harsh title... why keywords don't work for profitable online SEO campaigns.

And I will say this... sure, keywords are a starting point.

But there as many as 80% or more of searches that are "keyword-oriented" that are not buying searches.

By the time a searcher gets to a buying place... where they are going to take action, they have
progressed past simple keywords that show up in a keyword tool.

Here's the thing... article marketing doesn't usually work really well with keywords, instead it works really well if you are targeting what folks are looking for... and most, contrary to common knowledge, folks don't use canned keywords for meaningful searches. Instead they use phrases that matter to them and are deep inside of their thought process... usually posed as questions.

For example, when you search online for seo information, you might start with seo information as a keyword... but after looking at a number of results... you end up typing in something like "how does article marketing work with seo keywords"

Now that phrase does NOT show up as a keyword in any of the keyword tools... but THAT is what YOU are looking for.

Does that make sense?

So what I teach is how to use article marketing to drive SEO traffic... but not via SEO keywords.

Instead through SEO topics and thoughts.

The difference here is that with articles, if you are writing them to a specific keyword... you are in effect targeting the 80% or so of searches that people are using just to find out what the possible keyword phrases or thoughts are where the information is really stored that they need.

But where they really take action, whether it is to go to your site, opt in to a subscriber list, or make a purchase, happens with the thought or question phrase, NOT with the initial keywords.

Here's another example.

Let's imagine someone is looking for information about learning about... let's say, martial arts.

Let's imagine they are trying to decide which martial arts is best for them.

So they type in:

martial arts - and don't find what they are looking for

then:

martial arts types - they find lists of different kinds of martial arts, they start searching each of these:

karate
aikido
kung fu
kendo
judo

Still the searcher hasn't found what they are looking for... which is best for them.

So now they type in the phrase:

benefits of karate
then:

benefits of aikido
benefits of kung fu
benefits of kendo
benefits of judo

Now we are getting closer to what they are really looking for.

But not quite there yet.

Next maybe the type in:

Is Aikido right for me?
Is Kung Fu right for me?

And so on.

Now we are really getting hot.

And this is probably the buying keyword phrase.

And it might go even deeper, to something like "What is the best way to learn kung fu?"

NOW we have a buying keyword phrase.

Note how many keywords we have chewed through to get to the buying keyword phrase.

And the buying keyword phrase is NOT going to show up in a keyword tool!

This is my complete, although condensed for article length, view of keywords and keyword research for article marketing.

You must go deeper than keywords to have an effective article marketing campaign.

I also believe you need to go deeper than keywords for an effective SEO campaign. Yes, I really meant to write that. Sure, you can rank highly for keywords in the search engines... but if people are only buying from the buying keyword phrases, what is the point of ranking highly for all those basic keywords in your niche?

I know this is complete contrary to accepted keyword wisdom.

But I have used this concept for several years in my business, and with my clients, and have found time and time again that this model works very well for creating profitable article marketing and organic seo traffic profits, and it works much better than focusing on keywords instead of buying keyword phrases and questions that buyers ask.

SEO Keywords And Why 99% Of Businesses Haven't Even Remotely Tapped Into Their Best SEO Keywords

SEO Keywords: You Are About To Be Blown Away By How Many SEO Keywords You Are Not Using

If you are online and you are employing SEO keywords to get yourself the targeted traffic you need, be prepared to discover that you are probably not using a fraction of the keywords that you need to be targeting. But that can and should end now.

The web is moving toward ultra niche keyword ownership. Just ask Google. They've revealed that local search is the future of their business model along with mobile technology.

Most of the online business owners that I see choose to target the most competitive keywords imaginable in their niche, and they do that because of the lure of all that traffic.

The problem is that with all that traffic comes all that competition. There are 3.5 million competing web pages that are optimized for the keyword: "golf clubs." Compare that to the only 43,000 web pages optimizing for "golf clubs San Antonio" and you get a sense of how much easier it is to rank for your more targeted, geo-targeted keywords.

I realize that this comes across as a no brainer to those in the know, but to those business owners who need to see themselves above the fold on Google page 1, going after these longer tail, targeted keywords is a must! And the question then is: are you doing it?

Now imagine that you make a list of 100 of these longer tail, SEO keywords and you optimize for all of them. What is happening? You are going after less traffic with each keyword...but when you add up the amount of traffic that will see all of your keywords, and then you factor in actually getting seen for these SEO keywords, and you start to see how you could be driving incredibly ravenous traffic to your site every day...and not fighting for your major keywords in the process.

By using a simple blogging services company that employs long tail SEO keyword tactics, you could easily start to see return on investment in under two weeks with this SEO keyword technique. Then you can let those profits enable you to go after far more of these longer tail keywords.

My strongest advice for those looking to put into place a system for getting these SEO keywords (the far more descriptive ones) out there and acted upon. That will open your eyes to how to SEO game is really played.

This is one of many great simple SEO techniques that will work every time. But one that will only work if you actually put it into place.

How Digital Marketing Can Improve A Website's Visibility In Today's Fierce Environment

The world is fast entering into an innovative digitalized world and it is a wonderful phenomenon. Take the best example of the internet, which has revolutionized almost every global industry and still aims at facilitating people to cater the various needs successfully at every inch. However, if you run a business online but are disappointed to see your business does not deliver the results as expected then it is time to turn to digital marketing and see for yourself how effectively this marketing technique can zoom your business sales and leads. No matter how competitive your industry is, digital marketing is just the ticket in this digitalized era to remedy all the bad issues your website is facing. It again has the potency to drive your target audiences to your website and turning them into clients sooner or later.

Digital marketing is a creative approach and is dramatically changing the business attitude and style today. Any digital marketing company specializing in a business and looking to offer the services/product to their clients must get used to the creative tools and techniques. The ever-growing technology is assuring to update the digital marketing world. That is why it is worthwhile for every businessperson to keep a close eye on the changes being updated. As with every businessperson who pines for keeping the flow of customers to their websites, it is a must for them to make their businesses more synergistic and interesting for their target audience so that they can tend to exploit the various digital marketing platforms.

Also while Google is mostly sought after by web users, searching anything is just only a few clicks away and incidentally today people are more focused on the obtained results. If your website ranges within the top 10 search results of Google, the odds are very high that your website will have improved page ranking or visibility. In order to suffice the same purport, SEO or professional Search Engine Optimization has already been around and is fortunately a tried and trusted digital technique opted for by in many webmasters. There is a fierce competition going on between webmasters of every website to include their website in the top ten search engine result pages of Google. In fact, every second, thousands of products are released whilst creation of millions of websites is also done. Every webmaster is avid to market the products/service his/her website offers and to meet the vision seamlessly, they tend to hire a professional SEO company. SEO is a versatile technique that solely aims to promote a website by dint of write-ups and other promotional items to make it more and more searchable.

SEO technique by SEO consultant is a compilation of a variety of services that work instrumentally in giving the website an improved exposure of recognition and visibility amidst search engines and target audiences. This eventually results in driving improved traffic to the website and grabs the attention of the potential customers to the brand's product thus to give a business total success. Looking at the multiple benefits of SEO, lots and lots of webmasters tend to pick out organic search engine optimization services. As a cardinal element of digital marketing, SEO technique guarantees to exceed the expectations of your business thus setting you as a leader within the industry.