Things to Consider when Choosing a SEO Agency.

Quite often, many organization/individuals deal with SEO on their own, but they then discover that no matter how hard they try, they still rank low. Alternatively, the site may rank so well but optimizing it eats into your precious time and it might cause laxity or delay of primary task. This is usually the case of many individuals and companies. Therefore many of them opt hiring SEO companies to do optimization on their behalf. There are so many SEO companies that can do the work for you. However, the choice of the company determines the kind of results to expect. The following is the guidance on how to choose a SEO agency.

1. Level of experience in the industry

It is always not easy to get it right in the first try. This is the case with the SEO companies too. To eliminate the loopholes that come with the inexperience, it is good to look for a company that has been in the business for a long time. A bare minimum of three years of experience is always considered mandatory by people.

2. Ethics of the company

True, some companies might generate the traffic that you need but the means they use to get the work done is not ethical. You should thoroughly inquire the strategies the company use to get the work done. Avoid companies that use manipulative or unethical practices to get the desired results. Ethical companies will easily get the work accomplished well without any struggles.

3. Your SEO goals

Before you approach a company for the SEO services, you should be able to explain fully the end results you want to get. You ought to know which area of the online presence you want improved or which areas you want changed. There are companies that can offer, digital marketing analysis just in case you don’t know which areas you want to improve their visibility. Therefore, if you are not aware of the statistics of your page then you should go for the company that does both the analysis and optimization.

4. Your SEO budget

You will only get what you can afford. The budget allocation that you have for optimization determines the type and nature of services you will get from a SEO agency. Go for the companies that are pocket-friendly but are able to deliver to the required standards. You should not mind about the cost so much that you compromise quality. Balance between quality and cost. Always keep in mind that expensive does not always mean quality and cheap is always expensive. Just balance.

5. Get reviews for different SEO companies

Don’t limit your choice to a specific company only. Get reviews and customer feedbacks for the various types of the SEO agencies. Those with past experience with the company will help you discover the strengths and weaknesses of the various SEO companies. Choose companies whose review and class meets the kind of services you want rendered. Review will always get you unbiased data for a firm. Make them your tool for choosing the agency.

An article by Dougles Chan - The SEO Coach

10 Years SEO Benefits for Fourth Avenue Residences

Fourth Avenue Residences is located at Bukit Timah and has 476 units, and what if 1% of the owner of 476 approach you to help them to sell the Fourth Avenue Residences units if your website is listed in the TOP 3 every year, that will be 5 units for sale every year, if your website is listed in Google for the next 10 years, you will have 5 units x 10 years = 50 units available for sale.

50 units X $1,500,000.00 (Avg) = $90,000,000
If you are to charge only 2% of the transaction fees, that will be 1.8 million dollars as a commission for the next 10 years.

Yes, the figures above are not perfect, there is some flaw there as you may not sell all the units, but that is the potential of how SEO can be so amazing on making a continues commissions every year.
How's that for using SEO for Fourth Avenue Residences?

No, you have not seen the real potential of really doing SEO for Fourth Avenue Residences.

The Hidden SEO Advantages

The real power of SEO is every single day, your website will be seen by movers and shakers in the industry, not just in Singapore, by overseas developers and buyers. What will be the potential business potential opportunities you bring to the table if your NAME is seen by movers and shakers of the real estate industry almost every week when they were to search for specific projects.

For example, what if they are involved in projects such as Parc Estam, Stirling Residences, Affinity at Serangoon or even Kent Ridge Hill Residences.  They could have already bought the units and looking to let it go to the public, will they be asking you to help sell their units? There is a very high possibility, as your name and brand are visible to the public, it creates the subconscious feeling that you will be a better real estate agent that is able to help the sellers.

And yes, SEO is the best way to sell Fourth Avenue Residences at Bukit Timah in the long term and you will be able to yield very good ROI when you are using SEO for your website for Fourth Avenue Residences.

Good luck with your property selling!

An extract from here. Exclusively written by Dougles Chan, SEO Coach 

Fourth Avenue Residences at Bukit Timah

Fourth Avenue Residences is a 99 years leasehold condominium located at Bukit Timah in Singapore. The project is by Allgreen Properties, it is going to be an ultra-luxury condominium in prime District 10 that is slated to be the first major project launch in 2019 with 476 units with 6 different layouts to choose from 474 sq ft to 1,496 sq ft.

As a property agent or developer, you will need to have as many EYEBALLS to what you are offering to the potential buyers.

Using SEO on Fourth Avenue Residences for your website is one of the BEST LONG TERM marketing strategies that will last at least 5 to 10 years and because it is long term, the cost saving compared to Facebook marketing and Google ads will be comparatively lesser at least by 80%

The idea of SEO for Fourth Avenue Residences
First thing first - You will need to have a website, a domain name that is related to property or your own name is good enough (If you are a property agent).

You will need to create a page or some pages related to Fourth Avenue Residences, to have videos, photos, content and necessary information related to Fourth Avenue Residences.

Provide as much information as possible on the website related to Fourth Avenue Residences as much you can.

The idea will be to direct traffic to your website, for example, the domain www.yourname.com. I would suggest you register your name, for example, www.dougleschan.com as an identity ( www.dougleschan.com is not a property agent, it is just a brand related to SEO Master).
Anyways, having a unique name for your domain for yourself will be recommended in the long term as people can identify you as a brand in the property market.

An article from www.dougleschan.com. Written by Dougles Chan - SEO Master Coach and SEO Coach

Crafting a Practical SEO Strategy

Every website owning person and their dog should know something about search engine optimization (SEO), even if it's just the name.But not everyone would know where to start when it comes to crafting a practical and effective SEO strategy.

Any SEO strategy hoping to succeed begins before the website has even started to be constructed and never really ends.

Identifying how to reach an audience that cares is the first step.The implementation of both on and off-site SEO practices is the second. And the monitoring and tracking of data is the ongoing third.

Those three stages all deserve more explanation.

Know your objectives, know your audience

Before you begin planning your SEO strategy, you need to really define what you're trying to achieve with your website. What is the real objective of your site? What do you want your visitors to do once you have them there?

Once you know this, you need to identify who your audience is going to be in order to know how to entice them in. What do they do? What do they like? What don't they like? How old are they? Where are they located? Where do they hang out online?

With this information gathered, you can combine it with your primary objective to come up with a secondary one: getting these people to visit your site.

On and off-site SEO

The single most important part of your on-site SEO is going to be the quality of your content, and you will live or die by the keywords used in that. They are going to have to be relevant to how your target audience will find you, relevant to your site itself, and with a high enough search volume to make it worthwhile using them.

Much of the rest of your on-site SEO strategy is going to follow the same formula that everyone does: making sure every title, page, image, URL, text snippet, and anything else is optimized for your target audience to find you.

Where you will need to get a little creative is with the off-site SEO strategy.

This is all about getting the word out and earning the links back.

Contacting and building relationships with peers, commenting on relevant blog posts and forums, offering guest blogs on authority sites in return for links back to your own, and having a high quality social media presence are all ways to improve your off-site SEO.

The fun part is identifying what is likely to work and what isn't. Which authority sites are receptive to guest bloggers? Which have the more open-minded audience, willing to give somewhere new a minute or two of their time?

Is the older, recipe and interior decoration Pinterest crowd better for your niche or the younger coffee shop hipsters on Instagram?

Monitoring and tracking your engagement

So having made sure all of the above has been carried out to the absolute best it could have been, you've now got traffic coming out of your ears.

Or maybe just a steady trickle.

Either way, you need to know where it's coming from and what it's doing on your site. Using Google Analytics lets you monitor all of this information, providing great insight into where you can still improve. And you can always improve.

Monitoring how changes affect your site, utilizing split testing techniques, and keeping an eye on what the more successful of your competitors are doing right is all part of an ongoing SEO strategy too.

From before the beginning to the end that never comes

A great SEO strategy treats a website like a mother does a baby.

Really.

The planning begins well before the birth, and the care and attention never ends until it's either no longer able to be given or no longer needed.

Best Path for SEO Training

If you want to learn how to do search engine optimization properly, you need an adequate amount of training. Training in the sense that you learn the concepts and basics and you try to apply what you have learned so you can see if your actions are positively affecting your website. Your goal after all is to bring more traffic to the website and that the traffic gradually increases every day. But taking on the SEO topic head on can cause some confusion. You will undoubtedly find a multitude of resources for your enjoyment but you may not know where to start. It is better to take an SEO training path so you can learn quickly and minimize expenses.

Free Training Path

In the subject of minimizing expenses, taking on the free SEO training path actually eliminates them for the time being. This is good because most beginners are never in a comfortable position to spend money. If you do not have any foundation in search engine optimization, you will think that any SEO training program provides you with expert advice. By having a good basic background with SEO, you can better differentiate the expert SEO advisors from the ordinary SEO advisors.

The free training path basically involves self-studying where you can read SEO eBooks or check out free materials in article directories online. You may even find a good amount of SEO tutorials in sites like YouTube.

Coaching Path

The coaching path is where you find out exactly how SEO experts stay ahead from the rest. Once you know the drill, you need to become like these SEO experts so you can finally boost the ranking of your site and get even more visitors. Many of these experts have secrets that a lot of people do not know so don't be surprised if they ask some money for the SEO training. These people are willing to share their knowledge with individuals who are really serious in learning.

Expect a bumpy ride in the beginning because you still have to find a good SEO coach. Try to look around forums that discuss SEO topics and see if they have any personal recommendations. The SEO coaching scene is quite competitive. Any experts that you will encounter will always try to attract you with a nice video that explains why his or her services are the best on the web today. You have to see if that particular expert has some credibility by doing some research.

Competition Path

It is not over yet even if you have all of the knowledge you need to launch a new and improved SEO campaign thanks to your SEO training. Don't forget that there are other individuals out there that are doing their own SEO training. This can open up a lot of competition and being aware of how competitive others are can help you forge a plan on how to deal with the matter. You can figure out how much of your SEO training you really need to apply as well as how important the other SEO marketing methods come into play.

While you can choose from one of the three paths and never look back, the most ideal situation would be to do these paths in order to end up with the best possible path in making your site successful.

Relevance of Performance Based SEO Services

It was an interesting conversation between a Search Engine Optimization (SEO) business development person and a prospective customer. The prospective customer had scoffed at the SEO person's sales pitch about them offering "Performance Based SEO Services", saying Performance Based Services of any kind in life is not a luxury but a fundamental requirement. When a courier company takes in a parcel, they are expected to perform, not take a chance with the delivery of the parcel and say, "you pay only if we manage to deliver this parcel!

The business development person, for a moment taken aback, stood firm his ground. He asked the prospect, "Can you find a tutor to your daughter who will take his or her fees only if your daughter stands first in class exams?, Can you find a football coach for your son's university team, who is ready to be compensated only if the team becomes the champions in the regional tournament?" It was a good counter attack by the SEO person, for the prospect started seeing merit in his argument.

Broadly, you can classify most of the functions into two classes -

1. Functions, whose result is not given to chance and can be predicted and
2. Functions, whose results are given to chance and can't be predicted with certainty.

If delivering a courier comes in the first class of functions, coaching a football comes in the second class. One of the common factors among the second class of functions is that there is competition, leading to uncertainty. Your courier is not subjected to competition with other parcels, thus you can control the end result, whereas the football team has to compete with other teams and its own performance depends on other teams', on which you have no control.

The role of a search engine optimizers is also more or less similar to that of a tutor's. The website (football team) has to perform in a search engine (the tournament). The standing of the website in a search engine is not a function of its own performance, but is in relation with other websites' performance. Given these uncertainties, the SEO (Coach), cannot depend on an uncertain result to meet their certain day-to-day expenses, but charge a retainer fee. Better the reputation of a Coach based on past performance, the higher his fees.

Is Performance Based SEO possible then? Yes, possible. Lets imagine a football coach. He offers to take up a result-based compensation. But before doing so, he wants to assess the team he is going to coach, know about their opponents and the resources available to coach the team. If he can convince himself that he can coach the team he is given using the resources available to be good enough to beat the teams they are up against, he will take up the job. If the opponents are too strong, and/or given team is too weak, he will decline the job. Similarly, if an SEO company can convince themselves as they can get a website to rank for a given set of keywords (objective), using given resources, they may offer a performance based SEO.

SEO - Coaching Newbies

All search engines use algorithms and each search engines have different ones. An algorithm is the formula that the search engine uses to evaluate your web pages. The robots will crawl all pages on your site but not all pages will be indexed.

They do not crawl the exact page that a person sees but rather but rather the "view page source".

If you want to see what the robots see, right click on any site that is opened in your browser and go down and click on "view page source".

What the robot or bot or spider is always going to check is your title, keywords and description.

Search engine optimization is a combination of keyword research, doing competitive analysis, getting back links to your site and using the keywords in the correct way.

Always buy a URL that has at least one of you keywords in it. To be able to do this a keyword search is required. When you want page ranking it is better to choose keywords both long and short tailed that do not have a great deal of competition. If you do a search on Google Keyword Tool for the keywords you want, you will immediately find how many searches are being done globally each month and you can see how fierce the competition is for that each word.

When using keywords, it is advisable to keep the keyword density between 3-5% because if you are going to have a density of 25% for example, the search engines will consider it to be spam and it could be banned.

Traffic that arrives at your site as a result of a search is regarded as targeted traffic and this visitor is looking for a relevant product or service information or even a solution to a problem. Search engines are constantly working.

SEO Coaching is Offered Online Worldwide

If you are looking to take up search engine optimism you can now sign up for SEO coaching and everything you need to know about SEO is at your fingertips. So if you are currently unemployed and you are seeking employment or even seeking a new profession or career change then you should seriously consider SEO.

All the information you require on SEO is available online all you need do is find a course that will suit your needs. In order to become a professional you will be required to do research as it is wise to read articles, eBooks, blogs, newsfeeds etc and this is basic knowledge you can put into practice on a daily basis. This can be done by practicing on your own website or a friends as practice makes perfect.

One does not require any programming knowledge to become an SEO although the basic of programming does help and you can participate in many of the free HTML courses offered online which will help give you a better foundation as well as understanding. Ideally it would be in your favor if you are considering SEO as a career to sign up for a certified online SEO course in one of the many SEO disciplines.

These courses usually run over a year and are coached and designed to enhance your training making sure you gain the necessary knowledge required which will make you immediately employable within the SEO industry.

SEO coaching courses will allow you to become your own boss as most of the work you will be doing is online and in the comfort of your own home. You will have the choice to either work for yourself or work for an employer. Many SEO's work as freelancers and then end up hiring staff due to the massive demand for websites and then one can afford to work from home and have a lifestyle that many sit and dream about.